Meet Joshua Caleb—our featured can artist! Born and raised in New York, Joshua’s passion for art started at an early age. Joshua’s exposure to both street and fine art, coupled with his passion for snowboarding pushed him towards a career in design. Essentially the early Santa Cruz, Lib Tech and Burton designs had him so stoked that he set his sights on becoming a graphic designer for one of them. After college, Joshua ended up taking his other talent; football, to the professional level in the NFL. Joshua played 4 years professionally before stepping away to pursue art full time.
Joshua is known for his use of bright, bold colors that evoke optimism and inspiration. And when our mutual pal and fellow snow-frother Sage Kotsenburg connected us, the collaboration took flight. We couldn’t be more amped to feature Joshua’s gorgeous art on this delicious flavor.