Mother Nature needs us.

Protect Our Winters: #CrushIt4Climate

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Calling all outdoor lovers! This March, we’re joining forces with Protect Our Winters to help mobilize the #OutdoorState and #CrushIt4Climate.⁠
So...what is #CrushIt4Climate exactly? It’s a month-long program designed to bring outdoor enthusiasts together in the name of climate change education and action. It's a campaign rooted in raising awareness but brought to life with participation (play!) so we can protect the natural spaces that give us all so much.
Join your favorite adventure athletes around the country in a series of fun-filled adventure challenges that exercise body and mind.
If you’re on Strava, track new challenges and join the conversation. Plus, POW is hosting a giveaway with some badass gear—including, you guessed it, some real refreshing JuneShine goods.
By coming together to support these efforts, we can help save the places we love for generations to come. Head over to @ProtectOurWinters to learn more, tag us in your posts using #CrushIt4Climate and let’s get after it!