Juneshine X 1% for the Planet: How We Choose To Give Back
In 2002, two pretty cool guys who love the planet came up with an idea. What if they took just 1% of their sales, whether making a profit or no profit, and gave it back in efforts to help the environment?
Enter: Yvon Chouinard, the founder of Patagonia, and Craig Mathews, the founder of Blue Ribbon Flies. These two entrepreneurs realized their companies were able to exist because of the resources found on Earth. They made it their mission to protect these resources by partnering with global businesses and environmental nonprofits committed to finding environmental solutions.
To date, 1% for the Planet, based out of Burlington, Vermont, has given approximately $150,000,000 to global nonprofits. There are currently over 3,000 inspiring businesses affiliated with 1% for the Planet, and that number continues to grow—thanks to the power of collective action. Spanning across over 64 countries, this worldwide movement has become quite popular and continues to have a greater and greater impact on pressing environmental causes.
What We Believe In
Here at JuneShine, we believe in quality—quality ingredients, quality environment, and creating a quality product. In an effort to preserve our planet and its resources, we are proud members of two fantastic organizations, 1% for the Planet and Climate Neutral.
Both have impressive values, and we like to surround ourselves and our business with like-minded, environmentally conscious organizations that care about the world’s problems. Climate Neutral is a nonprofit organization that aims for businesses to have a neutral carbon footprint. 1% of the Planet is built on a similar foundation, maintaining our planet. Truthfully, we’re pretty excited to be working with both of them.
How We Choose To Give Back
We’re part of these organizations because we love this planet. While futurist space exploration might be a thing eventually, this one is all we’ve got for now. Nature gives us so much. So we are doing our part of taking care of it. By joining with 1% to the Planet, we are dedicated to donating 1% of JuneShine sales to an environmental nonprofit each year.
In addition to these environmental groups, we encourage environmentally sound decisions within our business like recycling, composting, using solar energy to power our brews, and providing reusable cutlery to our employees. When we said we wanted to be part of the global movement to combat and bring visibility to environmental issues, we meant it.
Earth Day doesn’t just come around once a year. It’s an everyday mindset. From big things like, building operations (hello solar!) to water management, to printing on recycled materials, we are committed to finding creative solutions at every step of the JuneShine process.
We Only Have One Earth
We’re pretty passionate about the Earth and giving back to keep it maintained. Naturally, we think an ice-cold Junie is best enjoyed out in nature—so we have a stake in the game when it comes to protecting the planet.